Privacy Policy

Last updated: March 8, 2026

Ruœgy operates this store and website, including all associated information, content, features, tools, products, and services, to provide you, as a customer, with a carefully curated shopping experience (the “Services”). Ruœgy is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us. In the event of a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal data that we collect or process

When we use the term “personal data,” we refer to information that identifies you or that can reasonably be linked to you or another person. Personal data does not include information collected anonymously or de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, depending on how you interact with the Services, where you reside, and to the extent permitted or required by applicable law:

  • Contact information, including your name, address, billing address, shipping address, telephone number, and email address.

  • Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment-related details.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction information, including the items you view, add to your cart, add to your wish list, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us, including information you include in your communications with us, for example when you submit a customer service request.

  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

  • Usage information, including information about your interaction with the Services, including how and when you interact with or browse them.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data;

  • Automatically through the Services, including from your device when you use our products or services or visit our websites, as well as through cookies and similar technologies;

  • From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal data on our behalf;

  • From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or the Services you use, we may use your personal data for the following purposes:

Providing, personalizing and improving the Services.
We use your personal data to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items that may be of interest to you, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange delivery, facilitate returns and exchanges, allow you to post reviews and create a personalized shopping experience, for example by recommending products related to your purchases. This may include using your personal data to better tailor and improve the Services.

Marketing and advertising.
We use your personal data for marketing and promotional purposes, including to send you marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements about products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activities carried out on the Services.

Security and fraud prevention.
We use your personal data to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or take action in response to potentially fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access information with anyone.

Communicating with you.
We use your personal data to provide customer support, respond to your requests, provide you with effective services, and maintain our business relationship with you.

Legal obligations.
We use your personal data to comply with applicable law or respond to a valid legal process, including requests from law enforcement or government authorities, to investigate or participate in civil discovery proceedings, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

  • With Shopify, vendors, and other third parties that perform services on our behalf (for example: IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).

  • With business and marketing partners to provide marketing services and deliver advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to ask us not to share information about you for purposes of targeted advertising and marketing based on your online activity with different merchants and websites.

  • When you ask us to, authorize us to, or otherwise consent to the disclosure of certain information to third parties, for example, to ship products to you or through your use of social media widgets or login integrations.

  • With our affiliates or more broadly within our corporate group.

  • As part of a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of use or policies, and to protect or defend the Services, our rights, and the rights of our users or other persons.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data concerning your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the one in which you reside, in order to provide and improve the Services. In addition, to help protect, develop, and improve our business, we use certain advanced Shopify features that integrate data and information obtained from your interactions with our store, with other merchants, and with Shopify. To provide these advanced features, Shopify may use personal data collected about your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights concerning the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and the rights you may have, you can consult Shopify’s Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights relating to your personal data through Shopify’s privacy portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of those sites, or the accuracy, completeness, or reliability of the information contained on them. Information you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or the relevant third-party platforms, without limitation as to its use by us or by a third party. The inclusion of such links does not, in itself, imply an endorsement of the content of those platforms or their owners or operators, unless otherwise indicated on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal data concerning children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal data, you may contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) the personal data of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you transmit to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

The length of time we retain your personal data depends on various factors, including the need to retain this information to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on your place of residence, you may have some or all of the rights listed below with respect to your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request to the extent permitted by law.

Right of access / information.
You may have the right to request access to the personal data we hold about you.

Right to erasure.
You may have the right to request the deletion of the personal data we retain about you.

Right to rectification.
You may have the right to request the correction of inaccurate personal data that we retain about you.

Right to data portability.
You may have the right to receive a copy of the personal data we hold about you and to request its transfer to a third party, in certain circumstances and subject to certain exceptions.

Right to opt out of sale or sharing for targeted advertising purposes.
Depending on your place of residence, you may have the right to opt out of the “sale” or “sharing” of your personal data, or the processing of your personal data for purposes considered “targeted advertising” under applicable privacy laws.

Managing communication preferences.
We may send you promotional emails, and you may unsubscribe at any time by using the unsubscribe option included in our emails. If you unsubscribe, we may nevertheless continue to send you non-promotional emails, such as those relating to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may also exercise the following rights in addition to those described above:

Objection to processing and restriction of processing.
You may have the right to ask us to stop or limit the processing of your personal data for certain purposes.

Withdrawal of consent.
Where we rely on your consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing carried out on the basis of that consent before its withdrawal.

You may exercise these rights where indicated in the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal data and the rights you may have, including rights relating to data processed by Shopify, you can visit Shopify’s privacy website.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, to the extent permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before accepting such a request from a representative, we will require them to provide proof of your authorization to act on your behalf, and we may also ask you to verify your identity directly with us. We will respond to your request within the time limits required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you reside, you may have the right to challenge our decision by contacting us using the contact details provided below, or to lodge a complaint with your local data protection authority. For the EEA, you can consult the list of competent data protection supervisory authorities.

International transfers

Please note that we may transfer, store, and process your personal data outside the country in which you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or any equivalent agreement issued by the competent authority of the United Kingdom, as applicable, unless the data transfer is to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised version of the Privacy Policy on this website, update the “Last updated” date, and provide any notices required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please write to us at info@ruoegy.com or call us at +31 6 39303636.